“Leave it better than you found it.”

–Bruce A. Nordstrom

ZALORA IS YOU CAMPAIGN PROPOSED ASIGNMENT

Creative Concept + Art Direction + Brand Strategy + Campaign Visual Creation

Task given to realign Zalora as a online shopping platform brand. The creative brand visual proposed to ZALORA with concept idea on ZALORA IS YOU. So if ZALORA is a person who would it identify with? The campaign itself is to make ZALORA as an cheaper alternative for fashion for our locals & make fashion accessible to everyone Female, Male & Kids by promoting & emphasizing more on varieties on their own label wear. So the campaign idea is also to take ordinary people to look fashionable because ZALORA can provide cost saving alternative for them to be able to shop on ZALORA .
Project Overview:
Objective: Realign Zalora as an online shopping platform brand, emphasizing affordability and accessibility.
Responsibilities: Creative Concept, Art Direction, Brand Strategy, Campaign Visual Creation.
Creative Concept - "ZALORA IS YOU":
Context proposal: To redefine its brand identity as an online shopping destination, focusing on affordability and inclusivity.
Creative Direction:
Personifying Zalora: The campaign concept personifies Zalora as if it were an individual. 
The question asked was: If Zalora were a person, who would it identify with?
Affordability and Accessibility: The core message was to position Zalora as a more cost-effective alternative for fashion, making fashion accessible to everyone, including females, males, and kids.
Promotion of Zalora's Own Label Wear: A key strategy was to promote Zalora's own label wear, emphasizing a wide variety of clothing options.
Design Elements:
Visual Representation: The campaign visually represents Zalora as an individual who is relatable and approachable.
Varieties in Own Label Wear: The visual elements showcase the diversity of Zalora's own label clothing, appealing to a broad range of tastes and styles.
Messaging:
Inclusivity: The campaign communicates the idea that Zalora is for everyone, regardless of age or gender.
Cost Savings: It emphasizes that Zalora offers a cost-saving alternative, allowing ordinary people to look fashionable without breaking the bank.
Outcome:
Repositioning Zalora: The campaign successfully repositioned Zalora as a brand that is approachable, affordable, and inclusive.
Democratizing Fashion: Zalora's own label wear, promoted through the campaign, democratized fashion by making it accessible to a wide audience.
Accessible Fashion for All: The campaign message resonated with consumers, making them feel that they could easily access stylish clothing through Zalora.
Key Takeaway:
The "ZALORA IS YOU" campaign creatively personified Zalora and aligned it with everyday people, making it relatable and accessible to a diverse audience.
By emphasizing affordability and accessibility, and by promoting a wide range of own label wear, Zalora successfully rebranded itself as a cost-effective alternative for fashion, appealing to individuals of all ages and genders.
ZALORA WEBPAGE Normal -
Proposed 360 Brand Campaign+
Video style inspo+
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