“Recognizing the need is the primary condition for design.”

–Charles Eames

UNDERLINE TSHIRT PROJECT

Brand Direction+Art Direction+Design+Creative Campaign Idea

Undreline T-shirt design was created from the concept & brand direction Inspiration of Rentakmaker, Design was created for US market. Task given to come up with concept & idea for their merchandise, Client adopted the idea of Rentakmaker but market will be abroad & not for local market as the brand wants to maximise on the selling price using print companies in the state itself.
Project Overview:
Objective: The objective was to design and develop a unique line of t-shirts, known as the UNDERLINE TSHIRT PROJECT, with a specific focus on the US market. The task involved coming up with a concept and idea for merchandise that aligns with the brand direction inspired by Rentakmaker.
Creative Concept - UNDERLINE TSHIRT PROJECT:
Inspiration: The creative concept for the UNDERLINE TSHIRT PROJECT was derived from the brand direction inspired by Rentakmaker. This served as the foundation for the design and concept of the t-shirts.
Target Market: The primary target market for these t-shirts was the US market. This decision was made to maximize selling prices by utilizing local print companies within the United States.
Design Elements:
Unique Designs: The t-shirt designs were crafted to be unique and distinctive, setting them apart from typical t-shirt offerings.
Alignment with Brand Direction: The creative concept ensured that the t-shirt designs were in harmony with the brand direction inspired by Rentakmaker.
Market Considerations:
International Appeal: While the concept was inspired by Rentakmaker, the designs were tailored to have international appeal, particularly for the US market.
Local Production: To maintain competitive pricing and quality, the decision was made to collaborate with print companies based in the United States.
Outcome:
Unique Merchandise: The UNDERLINE TSHIRT PROJECT successfully produced a line of t-shirts with unique and appealing designs.
International Market Entry: The t-shirts were specifically designed for the US market, reflecting an understanding of the market's preferences and demands.
Key Takeaway:
The UNDERLINE TSHIRT PROJECT creatively merged the brand direction inspired by Rentakmaker with a distinct design concept tailored for the US market.
The project highlights the importance of aligning merchandise design with the target market's preferences and collaborating with local production partners for cost-effectiveness and quality.
First Design Batch Created +
Merchant Web Platform+
Facebook Page+
Instagram Page+
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