Role Overview:
Position: Senior Graphic Designer at TRAVEL RECOMMENDS
Responsibilities: As a Senior Graphic Designer, the role involved various creative and strategic responsibilities related to design, branding, and campaign visuals, primarily focused on travel WiFi rentals.
Work Done and Work-Scope:
1. Creative Concept and Art Direction:
Conceptualization: Led the conceptualization of creative ideas and concepts for various design projects.
Art Direction: Provided art direction to guide the visual aspects of design work, ensuring it aligned with branding guidelines.
2. Brand Strategy:
Brand Alignment: Ensured that all design work followed TRAVEL RECOMMENDS' brand strategy, maintaining a cohesive visual identity.
3. Campaign Visual Creation:
Campaign Materials: Created visuals and graphics for marketing campaigns, ensuring they effectively conveyed the campaign messages and resonated with the target audience.
4. Social Media Design:
Design for Social Media: Led design projects for TRAVEL RECOMMENDS' social media platforms, including content creation, graphics, and visuals to engage the online audience.
Visual Consistency: Maintained visual consistency across social media designs, reinforcing the brand's presence and message.
5. Marketing Tools:
Design for Marketing: Developed designs for various marketing tools, including brochures, flyers, posters, and other materials used to promote travel WiFi rentals.
Information Presentation: Ensured that marketing materials effectively presented information about travel WiFi services and benefits to potential customers.
Outcome:
Effective Visual Branding: Provided creative direction that contributed to the creation of visually appealing and effective marketing materials.
Brand Consistency: Ensured that all design work aligned with TRAVEL RECOMMENDS' brand strategy, maintaining a unified brand identity.
Engaging Social Media: The social media designs effectively engaged the online audience and promoted travel WiFi rentals.
Key Takeaway:
The role of Senior Graphic Designer at TRAVEL RECOMMENDS involved a comprehensive approach to design, encompassing creative concept and art direction, branding, and campaign visuals. It emphasized the importance of visual consistency, effective campaign messaging, and engaging social media design in promoting travel WiFi rental services.
Socia Media Post+
Japan Pass Info Brochure+
