Project Overview:
Event: The HOOK Night Event
Role: Freelance Creative and Art Director
Project: Visual and Art Direction for Event Promotion
Work Scope and Details:
1. Creative Concept and Art Direction:
Conceptualization: Led the conceptualization phase of the event promo, developing a creative concept that resonated with The HOOK Night Event's theme.
Art Direction: Provided art direction to guide the visual aspects of the promotional materials, ensuring they aligned with the event's identity.
2. Brand Strategy:
Event Identity: Defined and refined the visual identity for The HOOK Night Event, ensuring it communicated the event's unique characteristics.
Brand Consistency: Ensured that all promotional materials were consistent and aligned with the event's theme and branding.
3. Campaign Visual Creation:
Visual Elements: Designed visual elements such as posters, flyers, and online graphics that captured the spirit and atmosphere of The HOOK Night Event.
Campaign Visuals: Created visuals for promotional campaigns that effectively conveyed the event's message, theme, and values.
Outcome:
Effective Event Promotion: Delivered promotional visuals that effectively represented The HOOK Night Event, generating interest and excitement among the target audience.
Brand Consistency: Ensured that all promotional materials and visuals were consistent with the established event identity and theme.
Key Takeaway:
The freelance work for THE HOOK NIGHT EVENT PROMO VISUAL in 2018 involved conceptualization, art direction, and creative design to promote the event effectively. It emphasized the importance of brand consistency and visual appeal in creating excitement and interest among potential attendees.
FB Banner+Post
