Role Overview:
Position: Studio Head at SIGNEDES
Duration: 2013-2015
Responsibilities: As Studio Head, the role entailed various creative and strategic responsibilities related to design, branding, and campaign visuals.
Work Done and Work-Scope:
1. Creative Concept and Art Direction:
Concept Development: Led the creative concept development process for projects, ensuring that ideas were innovative and aligned with client objectives.
Art Direction: Provided art direction to guide the visual aspects of projects, ensuring they met design standards and client expectations.
2. Brand Strategy:
Brand Alignment: Collaborated on projects to ensure that all creative work aligned with the client's brand strategy and identity.
3. Campaign Visual Creation:
Campaign Visuals: Oversaw the creation of campaign visuals, ensuring they effectively conveyed the campaign message and resonated with the target audience.
Visual Consistency: Maintained visual consistency across various campaign materials to reinforce the campaign's impact.
4. Team Leadership and Management:
Creative Collab: Led and managed the in-house creative collaboration with freelancers, providing guidance, setting objectives, and fostering a collaborative work environment.
Project Oversight: Ensured that projects were executed efficiently and met deadlines by overseeing the creative team's work.
5. Quality Assurance:
Design Standards: Upheld design standards and quality control to deliver high-quality creative work.
Client Satisfaction: Ensured client satisfaction by consistently delivering creative solutions that met or exceeded their expectations.
Outcome:
Effective Creative Direction: Provided effective creative direction that led to the development of visually compelling and impactful campaigns.
Brand Consistency: Maintained brand consistency across all creative work, reinforcing the client's brand identity.
Team Collaboration: Successfully led and managed the in-house creative projects, fostering collaboration and achieving project goals.
Key Takeaway:
The role of Studio Head at SIGNEDES from 2013 to 2015 involved overseeing and guiding the creative process, from concept development to campaign visual creation. It emphasized the importance of brand alignment, visual consistency, and effective team leadership in delivering successful creative projects.
Packaging Design+CNY illustration Design+Product Brochure Design
Label Sticker Design+Member Card Design Layout+Product Box Design+Logo & Name card
