Role Overview:
Position: STUDIO HEAD at PUBLIKA SHOPPING GALLERY
Responsibilities: As Studio Head, the role encompassed various creative and strategic responsibilities related to design, branding, event management, advertising, and team management.
Work Done and Work-Scope:
1. Creative Concept and Art Direction:
Conceptualization: Led the conceptualization of creative ideas and concepts for promotional materials related to Publika's festive and in-house events.
Art Direction: Provided art direction to guide the visual aspects of design work, ensuring it adhered to branding guidelines.
2. Brand Strategy:
Brand Consistency: Ensured that all design work followed Publika's brand strategy and maintained a consistent visual identity.
3. Event Management:
Festive Event Promotion: Designed promotional materials for Publika's festive events, creating visuals that effectively conveyed the spirit of each event.
In-House Events: Managed the design aspects of in-house events, ensuring promotional materials aligned with event objectives.
4. Advertising and Promotion (A&P):
Design for Advertising: Created designs for advertising materials to promote Publika's events, drawing attention to attract a wider audience.
5. Printing:
Print Materials: Designed various print materials such as posters, flyers, brochures, and banners to support event marketing efforts.
6. Billboard Design:
Outdoor Advertising: Designed billboard visuals to enhance Publika's presence and promote events to a broader audience.
7. Creative Team Management:
Team Leadership: Led and managed the in-house creative team, setting objectives, providing guidance, and fostering a collaborative work environment.
Project Oversight: Ensured the efficient execution of projects by overseeing the creative team's work and maintaining quality standards.
Outcome:
Effective Visual Branding: Provided effective creative direction that contributed to the creation of visually appealing and impactful promotional materials.
Consistent Brand Identity: Ensured that all design work was in line with Publika's brand strategy, maintaining a cohesive brand identity.
Event Promotion Success: The design work played a vital role in the successful promotion of Publika's festive and in-house events.
Key Takeaway:
The role of STUDIO HEAD at PUBLIKA SHOPPING GALLERY involved a multifaceted approach, from creative concept and art direction to event management and advertising. It emphasized the importance of brand consistency, event promotion, and effective team leadership in enhancing Publika's visual identity and event marketing efforts.
NYE 2016+
Xmas 2015+
CNY2016+
Eco Month+
Tapir Campaign+
Raya 2016+
Deepavali 2016+
Fuyoh Art Bazaar 2016+
