Project Overview:
Client: MYCREATIVE (Yearly Event Competition)
Role: Freelance Creative and Art Director
Project: Visual Art Pitch Poster Design
Work Scope and Details:
1. Creative Concept and Art Direction:
Conceptualization: Conceptualized the creative direction for the Visual Art Pitch Poster, ensuring it captured the essence of the competition.
Art Direction: Provided art direction to guide the visual aspects of the poster, aligning it with the competition's theme and message.
2. Design:
Visual Design: Designed the Visual Art Pitch Poster, incorporating the chosen concept and art direction.
Graphic Elements: Utilized graphic elements, typography, and imagery to create an eye-catching and informative poster.
Information Presentation: Presented competition details, guidelines, and key information in a clear and visually appealing manner.
3. Creative Expression:
Visual Impact: Ensured the poster had a strong visual impact to attract potential participants and convey the importance of the competition.
Consistency: Maintained consistency with the MYCREATIVE brand identity to reinforce recognition.
Outcome:
Effective Design: Delivered a visually compelling poster that effectively communicated the Visual Art Pitch competition's details and encouraged participation.
Alignment with Brand: Ensured that the design aligned with MYCREATIVE's brand identity, reinforcing brand recognition.
Engagement: The booklet & poster design successfully engaged potential participants and conveyed the essence of the competition.
Key Takeaway:
The freelance work for the MYCREATIVE VAP 2018 contest involved conceptualizing, art directing, and designing the Visual Art Pitch Poster. It emphasized the importance of creative expression, clear information presentation, and brand consistency in promoting the competition effectively.
Past VAP Design+
Final Design approved by MyCreative 2018+
