Project Overview:
Objective: Create a masthead logo for #HeartOfSG to support social causes and charities through Giving.sg.
Responsibilities: Creative Concept, Art Direction, Brand Strategy, Campaign Visual Creation, Animation, Creative Team Management.
Timeline: Proposal Design Task (Oct 7), Pitch Submission (Oct 8), Pitch Result (Oct 14), Rollout Execution (Oct 28), Final Artwork Submission (Nov 27).
Mood Board Idea:
The masthead logo aims to convey a sense of flowing kindness.
Achievements:
Objective: Raise funds for charities, create awareness of social needs, and spotlight impactful charity programs.
Campaign Collection Target: To Raised $180,000 in one month.
Maybank's #HeartofSG Campaign (Start Dec 2020): Raised $388,000 for the President’s Challenge Empowering for Life Fund.
Maybank's Heart Campaign (Jan-Feb 2020): Exceeded campaign target, $208,000 for 5 charities.
Total of 21 fundraising sub-campaigns included public contributions, Maybank Senior Management, and disability advocates.
This summary provides a concise and clear overview of your project, responsibilities, achievements, and contributions to the #HeartOfSG campaign and Maybank's initiatives.
Proposed Mood board idea for Pitch+ :
Masthead logo is to be incorporate to represent a flowing feeling towards kindness.
First draft+ :
Masthead design on digital banner & visual proposed after agreement on the creative & brand direction for the campaign.
Final Visual Campaign+ :
The Masthead is redesign instead of # to the love symbol to be consistent with Maybank heart alongside with visual adaptation & campaign item design for social media influencers to prop for their social media photos.
