Role Overview:
Position: KYO KL ART DIRECTOR / SENIOR GRAPHIC DESIGNER
Responsibilities: The role encompassed a wide range of creative and strategic responsibilities to enhance the brand image and promote KYO KL's events effectively.
Work Done and Work-Scope:
1. Creative Concept and Art Direction:
Visual Master Template: Developed a visual master template aligned with KYO KL's new brand direction. This template served as a design guide for other designers involved in KYO events.
Monthly Thematics: Collaborated with the creative team to conceptualize and create visuals in accordance with monthly event thematics.
Approval Process: Ensured that all visuals were created and approved by upper management to maintain brand consistency.
2. Brand Strategy:
Brand Alignment: Worked to align all creative designs with KYO KL's brand strategy, ensuring that visuals reflected the brand's identity and values.
3. Event Management:
Event Promotion: Played a crucial role in event promotion by designing visuals for social media marketing and other promotional materials.
Thematic Consistency: Ensured that the event visuals consistently adhered to the monthly thematic direction.
4. Advertising and Promotion (A&P):
Design for Advertising: Created designs for advertising materials to promote KYO KL's events, reaching the target audience effectively.
5. Printing:
Print Materials: Designed print materials for various purposes, such as posters, flyers, and banners, to support event marketing efforts.
6. Billboard Design:
Outdoor Advertising: Designed billboard visuals to grab attention and promote KYO KL's events to a wider audience.
7. Creative Team Management:
Team Collaboration: Collaborated closely with the creative team, overseeing the design process, and ensuring that all designs met quality standards and brand guidelines.
Direction and Guidance: Provided direction and guidance to the creative team to execute the envisioned concepts effectively.
Outcome:
Brand Consistency: Ensured that all design work maintained brand consistency and aligned with KYO KL's brand strategy.
Effective Promotion: Contributed to the effective promotion of KYO KL's events through visually appealing and thematic designs.
Creative Team Collaboration: Successfully managed and guided the creative team to achieve design objectives.
Key Takeaway:
The role of KYO KL ART DIRECTOR / SENIOR GRAPHIC DESIGNER involved a multifaceted approach, from creative concept and art direction to event management and advertising. It emphasized the importance of brand alignment, thematic consistency, and effective team collaboration in promoting KYO KL's events and maintaining a strong brand presence.
