Project Overview:
Objective: Redesign the packaging for HACHIKO DOG FOOD to make it more visually appealing and premium compared to existing market designs.
Responsibilities: Creative Concept, Art Direction, Brand Strategy, Campaign Visual Creation.
Creative Concept - HACHIKO DOG FOOD Packaging Rebranding:
Context: The task at hand was to revamp HACHIKO DOG FOOD's packaging to elevate its visual appeal and position it as a premium and attractive option on store shelves.
Creative Direction:
Product-Centric Approach: The creative concept focused on one specific product within the HACHIKO DOG FOOD range, in this case, the Tuna Jerky.
Simplicity and Clarity: The primary objective was to simplify the artwork, highlighting the product itself in a clean and straightforward manner.
Systematic Information: The redesign involved placing product information in a more systematic and easily digestible format for consumers.
Color Code Utilization: The existing color code of the product was retained, ensuring consistency with the brand's product line.
Design Elements:
Product Highlight: The visual design prominently featured the Tuna Jerky product, making it the central focus of the packaging.
Clean and Premium Look: The packaging conveyed a sense of cleanliness and premium quality, reinforcing the idea of a high-end product.
Minimalistic Approach: Extraneous elements were minimized to maintain a sleek and uncluttered appearance.
Messaging:
Premium Appeal: The design aimed to give the product a premium and upscale look, making it more attractive to discerning consumers.
Standout on Shelves: The packaging's new look was intended to ensure that it stood out among competing products on store shelves.
Product Information: Important product information was presented clearly and systematically to aid consumers in making informed choices.
Outcome:
Enhanced Visual Appeal: The redesigned packaging succeeded in enhancing the visual appeal of the Tuna Jerky product.
Premium Perception: Consumers perceived the product as more premium and high-end, aligning with their expectations.
Shelf Presence: The revamped design ensured that the product could easily stand out when placed alongside other dog food options in retail settings.
Key Takeaway:
The HACHIKO DOG FOOD packaging rebranding creatively elevated the Tuna Jerky product, making it more visually appealing and premium.
By simplifying the design, using systematic information placement, and retaining brand color codes, the packaging successfully achieved the goal of standing out as a premium and attractive option on store shelves.
Product in the market-
The redesign of the product packaging proposed+
Final Product+ :
To solve the client requirements insisted to show the item as the main attraction although they don't have an attractive image to be put on as part of design on the packaging and they don't have the budget to hire a professional photographer , i design the packaging to have a clear space & us the photos from their previous collection to be incorporated on the packaging printing so buyers can see the freshness of the item inside.
