“If you think good design is expensive, you should look at the cost of bad design.”

–Ralf Speth

AIRASIA CONCEPT UX Rebranding

Creative Concept + Art Direction + Brand Strategy + Campaign Visual Creation

The task given is to make better buying experience for Airasia customer. From their booking website i find that the page itself is not doing what its supposed to do that is booking flights so the UX prototype design created to give a better experience for customer when doing bookings the page itself are design to do what its intended on the lfet the booking area and the whole screen is for airasia special promos that can be in slideshow , extra concept that to be added for their page is to have a budget calculator that basically extract informations in AA site according to customer budget, reason why is to reflect back on AA slogan Everyone Can Fly!
Project Overview:
Objective: The primary objective of this project was to enhance the booking experience for AirAsia customers on their website. It was observed that the existing booking page was not optimized for its core function, which is booking flights. The goal was to create a new UX prototype that would provide a significantly improved booking experience for customers.
Creative Concept - AIRASIA CONCEPT UX REBRANDING:
Challenges:
Inefficient Booking Page: The existing AirAsia booking page was identified as inefficient, not fully serving its primary purpose.
Enhanced User Experience: The creative concept aimed to redesign the booking page to ensure a smoother and more efficient booking process.
Design Elements:
Focused Booking Area: The new design placed a strong emphasis on the booking area itself, ensuring that customers could easily and intuitively book their flights.
Promotional Integration: A notable creative addition was the incorporation of a special promotions section. This section could feature rotating promos in a slideshow format, allowing AirAsia to showcase their latest deals and offers prominently.
Budget Calculator: An innovative feature introduced was the budget calculator. This tool extracted information from the AirAsia website based on the customer's budget. The objective was to align with AirAsia's slogan, "Everyone Can Fly," by making it easier for customers to find flights within their budget.
User-Centric Approach:
Enhanced Usability: The creative concept was rooted in improving the usability of the booking page. It was designed with the customer's ease of use in mind.
Budget-Friendly Travel: The introduction of the budget calculator was a user-centric approach to empower travelers to find affordable flight options.
Outcome:
Improved User Experience: The AIRASIA CONCEPT UX REBRANDING successfully delivered an improved and more user-friendly booking experience.
Promotional Showcase: The addition of the promotions section allowed AirAsia to highlight their special offers effectively.
Key Takeaway:
This project exemplifies the importance of user-centric design in enhancing the customer experience.
By focusing on efficient booking processes, prominently showcasing promotions, and introducing innovative tools like the budget calculator, the project aimed to align with AirAsia's mission of making air travel accessible to everyone.


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