Project Overview:
Client: 44 Garage
Role: Freelance Creative, Art Director, and Brand Designer
Project: Branding Design for 44 GARAGE HELMETS & MERCH
Work Scope and Details:
1. Creative Concept and Art Direction:
Conceptualization: Led the conceptualization phase of the branding design project, developing a creative concept that resonated with 44 Garage's identity.
Art Direction: Provided art direction to guide the visual aspects of the branding, ensuring it represented the essence of the brand.
2. Brand Strategy:
Brand Identity: Defined and refined the brand identity for 44 GARAGE HELMETS & MERCH, ensuring it communicated the brand's unique characteristics.
Brand Consistency: Ensured that all branding elements were consistent and aligned with the brand's strategy.
3. Campaign Visual Creation:
Visual Elements: Designed visual elements such as logos, graphics, and promotional materials that captured the spirit of 44 Garage.
Campaign Visuals: Created visuals for promotional campaigns that effectively conveyed the brand's message and values.
4. Online Presence:
Social Media: Contributed to establishing and enhancing 44 Garage's online presence through creative design work on platforms like Facebook.
Outcome:
Effective Brand Design: Delivered a brand design that effectively represented 44 GARAGE HELMETS & MERCH, capturing its unique identity.
Brand Consistency: Ensured that all branding materials and visuals were consistent with the established brand identity.
Online Engagement: Contributed to an engaging online presence for 44 Garage through creative social media design.
Key Takeaway:
The freelance work for 44 GARAGE HELMETS & MERCH. BRAND DESIGN in 2018 involved conceptualization, art direction, and creative design to establish and enhance the brand's identity. It emphasized the importance of brand consistency and effective online engagement in strengthening the brand's presence.
